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What You Need to Know to Implement Video into Your Marketing Strategy

Marketing trends are always changing. As new channels emerge and consumer attitudes shift, marketers must adapt accordingly. That’s how you consistently make the right impression on your audience.

These days, video marketing is on the rise. More and more companies are taking the time to create fun, engaging, and informative visual content to help make a connection with their audience – and drive business.

What is Video Marketing?

As the name implies, video marketing involves using video to promote your brand. You probably figured that out already. However, you may wonder why this topic has grown in significance recently. After all, haven’t brands used video to promote themselves in the form of commercials for years now?

That’s true. This trend is different, though. Video marketing is on the rise because video content has been shown to yield substantially more engagement than other types of content when shared through social media platforms and other digital platforms.

72% of customers prefer learning about a product or service through video

Users spend 88% more time browsing on websites that have video

This is understandable. Video is easy to consume. It’s also dynamic, allowing marketers to capture the attention of an audience to a greater degree than they could if they relied on less eye-catching content.

Additionally, video is becoming less and less expensive to produce. In fact, filmmakers are now shooting major movies on smartphones. Smartphones’ growing popularity also ensures large audiences can consume video content even when they are on-the-go. All these factors have presented marketers with an opportunity they’re taking advantage of.

Key Video Marketing Statistics

Numerous surveys and studies reveal more about the importance of video marketing today. They provide video marketing statistics that clarify this topic.

For example, as of 2020, 92% of surveyed marketers report that video plays an important role in their overall strategy. This is an increase from 78% just five years ago.

It’s important to understand that marketers are simply responding to audience behaviors. Research indicates that by 2021, the average person will spend approximately 100 minutes a day (every day!) watching online videos.

Statistics also reveal the major impact video can have on engagement. For example, Tweets that feature video content yield 10 times as much engagement as Tweets that do not.

All these video marketing statistics indicate you need to be using video in your campaigns. That said, it’s important that you do so properly.

The Right Way to Use Video Marketing

Don’t make the mistake of assuming video content on its own is valuable. To leverage video to its full potential, you need to keep certain trends and consumer attitudes in mind when developing campaigns.

For example, video marketing statistics reveal that 66% of marketing videos were 30 seconds long in Q3 of 2019. In Q3 of 2018, 30-second videos accounted for 55% of video ads. If other marketers know what they are doing, this means the 30-second length is often ideal when developing video marketing content. Of course, there are always exceptions. Sometimes a video needs to be longer to thoroughly convey its message. In other instances, a very short video may suffice if the format doesn’t require anything longer.

You should also consider the fact that video is particularly popular among younger consumers. Surveys show that 66% of teens in the US watch online videos every day. You need to develop your video marketing strategy if you’re targeting young people.

That’s not to say that you should reject video if your audience skews older. Again, video remains popular across virtually all demographics. The fact that it’s more popular with teens than older people doesn’t mean it’s not valuable when teens aren’t your target audience. You merely need to account for how popular video is among your audience to determine how substantial a role it should play in your campaigns.

Along with developing video marketing campaigns, you also need to consider what you can do to ensure your audience knows when a piece of content features video. For example, video marketing statistics show that including the word “video” in an email subject line can boost open rates by 19%.

Types of Marketing Videos

Marketing videos can take many forms. The nature of your brand will determine which you decide to prioritize when developing a strategy.

Videos can explain the benefits of a product or service. They can also demonstrate how to use a product. Videos may highlight a brand’s values and mission, give audiences a behind-the-scenes look at an organization, tell branded stories, cover events, and even educate. It’s not uncommon for marketers to make mini-documentaries on subjects that are relevant to their audiences. Some also produce comedy sketches or short films.

Always monitor your campaigns for engagement. The more engagement a type of video yields, the more you should focus on producing that type of video in the future.

How to Make Marketing Videos

Your budget will naturally affect how you choose to produce marketing videos. Ideally, you’ll have the funds to justify hiring professional videographers and filmmakers. You want to promote your brand in the best light possible. Some brands have even justified starting their own video departments.

However, you don’t need to abandon your video marketing plans simply because your budget is tight. You instead need to take full advantage of the resources you do have.

For example, perhaps you sell kitchen tools. While you might not have the money to film a dynamic video in which celebrity chefs use your products theatrically in a busy kitchen, you can set up a camera on a tripod (remember, all you need is a smartphone to shoot quality video these days) and film a still video in which an employee demonstrates one of your products. It may not be as intense, but it’s still more engaging than a blog post, it still serves its purpose, and it doesn’t take a lot of money to produce.

Another simple way to add videos to your marketing strategy is through the content on your website. If you blog, consider adding a video to your content. Develop a topic, put together some talking points, and record. Using a smartphone for these videos is very common. You can then add it to YouTube and embed it on your post. Review existing opportunities on your website and build from there.

Start developing your video marketing strategy sooner rather than later. Video marketing statistics indicate this type of content will only grow more popular in the near future. Take advantage of the opportunity now.

The post The Rise of Video Marketing appeared first on Oyova Software.

The government imposed lockdown as a result of the Covid-19 pandemic is having a widespread effect on businesses of all sizes in the UK.

While some businesses might have temporarily shut the doors or implemented cost-cutting measures, others will be seeing revenues soar as demand for their products skyrockets.

For those businesses that have the luxury of weathering the financial storm, the most sensible course of action from an online marketing perspective would be to focus on the long term and get everything lined up to ensure maximum success when the economy restarts.

This is, of course, relevant for SEOs teams too, in fact, SEO is a channel that is seeing some increased investment at the moment since any work completed now is likely to bear fruit within the coming months; hopefully in-tandem with the easing of the lockdown measures.

While the fundamentals of SEO remain the same, regardless of any outside factors; i.e. ensuring that your site contains comprehensive content that addresses query intent and that you’re acquiring good quality backlinks on a regular basis; there are some tasks that could benefit site specifically in this lockdown period.

Let’s explore a few.

Covid19 Markup

Google recently released a new type of Schema mark-up that allows site owners to inform potential customers about any closures or temporary changes to their business that have arisen from the pandemic.

Unlike other Schema types this can be configured directly in Search Console. At present, this Schema type is only for government organizations, schools, and public transport providers, according to Google, but they may well extend this.

To configure the markup for your Search-Console verified site, click here https://search.google.com/search-console/special-announcement

Concentrate on Long-Term Tasks

We all love a quick-win in SEO, but if you are a business that’s had to shut up shop for the foreseeable, or one that’s experiencing very low traffic and sales volumes, now would be a great time to focus on the more laborious, longer-term tasks.

Review your site ensure you’re dealing with any crawling or indexation issues, dig into your log files to see if you can spot any problems or opportunities, create that long-form piece of content you’ve been planning for months (years?) or create a list of target sites you want to promote your business on.

Make sure you’re in the best possible position once a sense of normality is resumed.

March YoY Search Volumes

If you own a business that’s affected by the pandemic, it’s likely that the demand for your products will have changed significantly since last year.

Checking Google Adwords, Trends or 3^rd party tools such as SEM Rush will allow you to gauge how much demand has changed for your core products or services since last year. March 2020 is likely to be a pivotal month with big swings in some keywords.

If you are a business lucky enough to have seen increased demand off the back of the pandemic, then re-optimising and improving existing content, or creating new content to cater for emerging areas of demand could yield some great results, both in the here-and-now, and when the lockdown measures are lifted

 

Pausing Your Business

While taking your site down may be necessary in some extreme, isolated cases, this certainly isn’t advisable.

If business is on pause, keep your site live, but inform visitors using a banner, interstitial, or another form of clear messaging.

If your purchasing or booking functionality is still operational, why not give customers a discount for booking in advance?

If you run a business that offers both physical and experiential products like a Museum, why not upsell the physical experiences such as admission tickets at the checkout for people purchasing physical products?

Summary

While lockdown presents grim financial prospects for many, there are businesses that have the option to pivot their offering or get to work on getting into a great position once lockdown is over. For some, this period could be a great opportunity to steal a march on competitors, ensuring that they emerge stronger than ever.

The post SEO Tasks For Lockdown appeared first on Koozai.com

The disruptive influence of the global COVID-19 pandemic has forced businesses everywhere to reevaluate their strategies to stay relevant, be discovered, and communicate with their current and prospective customers. As marketing teams rethink budgets and emerging strategy, there is no better time than now to invest in SEO.  

Just like training for and running a marathon, SEO operates on longer timelines and produces sustained results that often persist long after its initial activities. While more gradual, there are specific actions you can take now to maximize your existing engagement and drive better performance. 

1. Update local listings, location pages details, and add FAQs to reflect changes.Hour changes, closures, and the addition of alternative service options such as curbside delivery and pickup are crucial to engaging customers.  

If your locations are currently closed, or some services temporarily suspended, provide that information and links to help customers do business with you online. You may also directly communicate your updates on Google via Google My Business Posts.  

2. Prominently feature home delivery and curbside pickup in your content if you offer these as options because there has been an unprecedented surge in demand.It will give your customers one more reason to choose you. 
3. Prominently feature “how-to” information in your content. Since March 8, search interest in the topic of “How-to” has increased exponentially andhas been riding an all-time high. 

Google Trends on “How-to” Topic for the last 3 years. 

Make sure you provide enough guidance to create value for the reader while unobtrusively promoting the value of your products and/or services.  

4. Ensure new content pages are optimized with SEO insights. Include your SEO team as early as possible in the planning stages of new launches. SEO insights can be derived from user behavior to identify gaps in content and target keywords for use throughout on-page optimizations. For example, data from Google Trends can help inform how your potential customers are currently searching for your offerings vs. how internal teams might be talking about them.
5. Supplement your content with video to increase engagement and time on-page. Witheveryone basically staying home, media consumption has increased. We are seeing increased engagement with video—both on YouTube and embedded on-site. Consider updating existing content or plan for future content to include embedded video. The use of video schema may also increase the chances of your content serving in Rich Snippets. 
6. Leverage new schema markup where it makes sense. Specific schema markup is now available to designate your location as a COVID-19 testing site as well as to mark up canceled events. 
7. Request reviews with care. Google My Business(GMB) has temporarily stopped publishing new reviews. GMB also removed the ability for businesses to view and respond to new reviews – although some SEOs have seen this ability return in the wild. If able, use alternative methods to generate reviews that can be displayed on your own web pages for now.
8. Prepare for the longterm. In addition to developing and updating on a regular basis a dedicated COVID-19 landing page to inform customers about what your organization is doing, there is opportunity to use a hub and spoke content strategy approach to the pandemic to scale more detailed information based on the intent of the visitor — and show Google just how thoroughly you are addressing the situation with detailed FAQs. To help better visualize: 

Social media and email channels should directly link to these pages to support natural link building efforts.  

While this pandemic has been disruptive throughout the world, by strategically planting the seeds now, SEO will yield better outcomes down the road for all brands. 

Contributors: Scott Walldren & the 360i SEO team 

The post What you can do now to help your business with SEO appeared first on 360i Digital Agency Blog.

It’s like something out of a nightmare – a deadline is barrelling toward you. The strategy? Executed. The content? Created. But, for whatever reason, the visuals are dragging along like a ball and chain around the ankles of your project. You say blue, your designer says white. Ask for an image of a coffee shop, and for a reason wholly inconceivable to you, the concept your designer delivers is of a coffee cup instead.

Since none of us wants a creative stalemate within our agencies, here are three easy ways to bridge the communication barrier between you and your graphic designer, speed up turn-around times, and reduce the number of revisions it takes to reach the graphics you’re envisioning for your project.

1. THE PROBLEM: “These concepts aren’t quite my style.”

Getting back a proof that isn’t even in the ballpark of what you were hoping for is frustrating for both parties. Nothing is ready to publish, and you’ve both got to go back to the drawing board to hash out a new concept. When you have clients expecting deliverables by the promised date, this creates a dreadful time-suck of revisions that are eating away at your bottom line.

The Culprit? A lack of communication.

Here is a problem that’s easily fixed. Streamline the transfer of information from you, to the designer, and suddenly your proofs will start coming back just how you envisioned them in your mind.

For example, let’s say you run a company that manufactures artisanal fruit baskets, and you want to hire a designer to create a web banner. Far too often, we’ll ask our designer to begin using a message like this:

“I need some web banners for an upcoming event. Something that really POPS!”

That’s all well and good, but making it “POP” can, unfortunately, be quite a subjective piece of conjecture. Don’t be surprised when your designer’s “POP” varies from your own.

Solutions:

• Create a document that clearly defines your Brand Standards – your colors, typography, and so on. Anytime you need graphics, you will have something to share with your designer that will provide a more concrete jumping-off point.
• Browse sites like Behance, Pinterest, or Dribbble to find concepts similar to what you’re envisioning, and provide a reference image at the beginning of your project.
• Foster a work environment that encourages open communication. The better your team gets at communicating the desired product, the more quickly projects get crossed off your list, which saves you and your clients money, and opens your agency up to take on new contracts.

THE PROBLEM: “We’re on the fifth round of revisions and it’s still wrong!”

If you are slogging through multiple rounds of revision without landing on the design you want, it’s often because it’s difficult to find the language you need to explain to your designer exactly what you’re looking for.

Solutions:

• Consider the way you are providing feedback. Find concrete, specific elements in the design that you want to change. If you comment on the image as a whole, the element you perceive to be creating a certain effect may not be the element that your designer perceives to be at fault.
• Consider how you are proposing your project to the designer. When your proposal is something like “Just make it look really cool!” Chances are, you’ll get a wide variety of results based on who you ask.
• Provide as much information upfront as possible. Reference images, branding documents, and a style guide will speed things up dramatically. If you have specific requirements for copy or thematic imagery ideas, lead the conversation by providing these items. If you have a line of copy in mind, providing it at the outset can help the designer narrow their focus and steer the project in the right direction.

THE PROBLEM: “I don’t know how to communicate the changes I am looking for!”

If you’re still at a loss for how to steer things back in the right direction, tell your designer your concerns! After all, you’re not expected to be a design professional – that’s why you’ve hired a graphic designer!

• Start by communicating what you can – what look and feel are you trying to create with your image? Should it be cool, fancy, fun, luxurious, serious, rugged, or modern?
• Use services like GoMoodBoard, Khroma, or FontJoy to generate color and typography elements to create a jumping-off point for your designs. If you’re an “I’ll know if when I see it” kind of person, this can be hugely helpful to put something concrete on the drawing board that your designer can expand upon.

The Takeaway

The keyword in this conversation is communication. Creating a singular point of focus for your team will eliminate wasted time, and send efficiency skyrocketing – which in turn means more contracts, happier clients, and better deliverables.

The post 3 Ways to Improve Revisions With Your Graphic Designer appeared first on Oyova Software.

Collecting data on various metrics across your site is fundamental, but many times we neglect to track the basic interactions on a site. It’s good to know how long a video was played, how many social shares a page has or how long a user spent reading your content, but how do they actually navigate through your site?

You can find some data through standard Google Analytics, but it’s much more useful to find out exactly which links get clicked with Google Tag Manager.

With Google Tag Manager

External Links

The focus in digital marketing is to keep users on your site, but external linking isn’t a bad thing. It helps greatly with user interactions and can do a great job of showing you what users want more information about when tracked – giving you further focus for your content and other marketing efforts.

Tracking all external clicks is an easy tag to set up and is recommended to be tracking as soon as possible. All you need to do is create an event which fires on link clicks that don’t contain your domain name. This can send the target URL through as an event into Analytics.

Setting up the Trigger

1. Create the trigger and name it ‘Outbound Link Clicks’ or something similar
2. Set the Trigger Type to ‘Click – Just Links’
3. Set to Trigger firing on ‘Some Link Clicks’
4. Use the built-in variable ‘Click URL’ and set as ‘does not contain’ and enter your domain name

Setting up the Tag

1. Create the Tag and name it ‘Event – Outbound Link Click’, or whatever suits your naming convention
2. Select Google Analytics in the Tag Type
3. Set to ‘Event’
4. Select appropriate Category, Action and Label as below:
   1. Category – External Link
   2. Action – Link Click
   3. Label – Click URL

All set!

Internal Links

Tracking internal links gives great insight for user experience purposes and when used with other metrics (scroll tracking, time on page, etc.), it can create a good user experience report without the need for extra tools.

The setup is similar to the external links above.

Setting up the Trigger

1. Create the trigger and name it ‘Internal Link Clicks’ or something similar
2. Set the Trigger Type to ‘Click – Just Links’
3. Set to Trigger firing on ‘Some Link Clicks’
4. Use the built-in variable ‘Click URL’ and set as ‘contains’ and enter your domain name

Setting up the Tag

1. Create the Tag and name it ‘Event – Internal Link Click’, or whatever suits your naming convention
2. Select Google Analytics in the Tag Type
3. Set to ‘Event’
4. Select appropriate Category, Action and Label as below:
   1. Category – External Link
   2. Action – Link Click
   3. Label – Click URL
5. Extra step – Set up the ‘Value’ field

What to use for the Value field?

This is where you can add great extra value to these events. You can feed through any number of strings into the Value field, so make the most of it depending on your site setup.

It can be a simple Click Text field to show what the link says. With this you can conclude if it was a menu link, a blog post link, sale item, etc. This does leave them open to interpretation though, particularly if you have multiple links to the same page, such as top categories on an ecommerce site.

Using the Click Element variable can isolate it down to the element type. This can help you see if the clicks are in the header, body content or even the footer. This isn’t always 100% accurate, but it can give a clearer picture.

Using a custom variable can be complicated, but it gives the best results. This can be done from a Google Sheet reference table or through naming conventions across the html code. Tracking like this is best worked out on an individual basis and will often require development work as well.

Without Google Tag Manager

This isn’t recommended, but the best place to start is here.

We can help you plan out all of your site tracking needs from raw user figures through to micro-conversions, so get in touch today.

The post How To Track Clicks On A Link In Google Analytics appeared first on Koozai.com

As we navigate these unprecedented times, we’re proud to work with brands that are stepping up to help by making donations, partnering with nonprofit organizations, and shifting their production lines to manufacture urgently needed materials. Kudos to some of our partners who are going above and beyond to lend a hand. Check back for more as we keep updating the list. 

• Hanes and Champion: HanesBrands Inc. is retrofitting some of its facilities to make medical masks urgently needed in the U.S. to fight coronavirus. #InThisTogether 
• Bumble: Going beyond matching up couples, this dating app is now matching small businesses with monetary support. Until April 5th, small business owners can submit a request to receive up to $5k in monetary support from Bumble. To apply, head to the Bumble app and match with the Bumble Community Grants profile from any mode. 
• Ritz: Favorite cracker brand Ritz is donating 5 million meals to Feeding America and is inviting the world to join in and support the organization’s important work. 
• Pernod Ricard: The New York-based North American division of Pernod Ricard SA, the $35 billion French spirits empire behind Absolut vodka and Jameson Irish whiskey, began to retool the corporation’s distilleries on March 16th for something the country is in dire need of—industrial quantities of hand sanitizer. 
• Jameson: The Irish whiskey brand has pledged to donate $500,000 to the nonprofit United States Bartenders’ Guild to support on-trade members affected by coronavirus. 
• Burberry: The London-based luxury brand will fast-track the delivery of over 100,000 surgical masks to the UK National Health Service, for use by medical staff, and will retool its Yorkshire factory to make non-surgical gowns and masks. Burberry will also fund University of Oxford research and will donate to charities helping tackle food poverty across the UK. 
• Hudson Bay Company (Saks, Lord & Taylor): Hudson’s Bay Foundation will donate $1 million Canadian to Food Banks Canada and Kids Help Phone, split evenly between the two charities. 
• Samuel Adams: Sam Adams has teamed up with The Greg Hill Foundation to provide immediate support for bar and restaurant workers impacted by the Covid-19 closures. 
• 7-Eleven, Inc: 7-Eleven has donated 1 million masks to the Federal Emergency Management Agency (FEMA) to aid the medical community who are tirelessly battling the coronavirus pandemic. 
• Red Roof: Red Roof has launched Room in Your Heart: Opening Doors to First Responders, donating available rooms to the brave first responders, giving them a place to sleep and stay in between shifts.
• Kroger: Kroger is donating $3M donation to address food relief with Feeding America and No Kid Hungry. Additionally, Kroger has taken on 23K+ and counting new hires. 
• OREO created the #CookieWithACause challenge on TikTok where OREO will donate to @savethechildren with every post that includes the hashtag.
• New Orleans Tourism Marketing Corporation: Tough times are temporary, but music is timeless – especially in New Orleans. The Preservation Hall Jazz Band encourages you to keep your head up during these trying times by tuning into their live-streamed performances each night at 6:30 PM (you can tune in by following @pres_hall_ben on Instagram). Donations for the performances will go toward the Preservation Hall Foundation’s Emergency Relief Fund in support of the city’s local musicians. Click here for more ways to support the city’s hospitality workers during the COVID-19 crisis.

Amid the uncertainty of what the coming weeks or months may hold, giving back to the world becomes even more consequential. In a time of need like this, businesses can play a vital role in keeping society moving forward and optimistic. Check out more of our thoughts on what brands can be doing to contribute going forward.   

 

The post 360i Clients Lend a Helping Hand appeared first on 360i Digital Agency Blog.

Whether you’re running a small local business or a Fortune 500 corporation, you need a social media presence. Social media usage is on the rise for internet users, and there is no sign that this is going to slow down. However, social media users are becoming pickier about the type of content that they are consuming on these platforms. This change makes it more difficult for businesses to provide their social audiences with the content they want.

If your business is active on social media, then you need returns on your efforts. Not being able to convert social media users into paying customers is one of the biggest frustrations that businesses have. If you’re having trouble getting conversions from your social media accounts — we’re here to help.

So, if you want to know what the biggest mistakes that business makes that limit their conversions, we have the answer. Even better — you’ll find the answers to resolving these issues below.

Common Social Media Marketing Mistakes and Their Solutions

Mistake #1: You Don’t Have Clearly Defined Goals

 This is one of the biggest mistakes businesses make with social media, which is why it comes first. Only using social media is not enough: You need to have a plan. If you’re creating content for social media for the sake of creating content — you’re not going to get the returns your business needs. Without a plan, you likely can’t even define what returns your business needs.

Social media goals hold you accountable, give your online marketing efforts structure, and encourage you to get the most out of your campaigns. Not having goals for social media would be the same as not having an overall goal for your business — and leads to a microcosm of the same disastrous results. Without goals, your success remains undefined, making success on social media is unlikely.

How you Can Fix it: Be Zealous About Your Goals.

Creating goals for social media starts with understanding what the common goals are and how you can achieve them. Typically, most businesses use social media to build brand awareness, connect with their customer base, generate more leads and sales, and/or drive traffic to their website.

If you’re just starting to develop your social media strategy, it’s often best to start with one of these goals, accomplish it, and then add more goals as you move forward.

Once you’ve chosen your goal(s), you need to conduct an audit to understand what you do well, what you can improve, what opportunities are available to you, and what threats could harm you. A practical method for this is by a technique called a S.W.O.T. analysis. MindTools an excellent guide to this technique if you want to familiarize yourself with it.

If a S.W.O.T. analysis isn’t the best fit for your business — Benchmarking may be the most effective way to audit your social media. With benchmarking, you simply review your social media efforts and compare them to those of other businesses in your industry. This method will help you determine what and where improvements are needed, how other organizations achieve their high-performance levels, and then leverage this information to improve your performance.

After your audit is complete, it’s time to choose a framework within which you’ll be able to take steps to achieve your goals. A framework is a system that simplifies your goals and set actionable steps you can to take to meet and measure your goals.

Some good frameworks include: 

• S.M.A.R.T. Goals: S.M.A.R. T. is an acronym that stands for Specific, Measurable, Achievable, Realistic, and Timely. Using this framework, you’d develop unambiguous, relevant, and attainable goals. Once you have chosen your goals, you establish a system of measurement which you observe over a predetermined amount of time. For details on S.M.A.R.T. Goals, I recommend this guide from SmartSheet.
• Objectives and Key Results: Commonly called O.K.R., organizations that use this framework set an objective, assign it a metric (or key result) to measure, and initiatives, or action steps, to achieve it. O.K.R. frameworks are meant to be simple and can change frequently. You can learn more about them with this tutorial from Perdoo.
• BSQ: This framework is essentially a philosophy. B.S.Q. sets goals by thinking Big, acting Small, and moving Quickly. With this framework, you set a grand goal, assign baby steps to achieve it, and achieve those steps as quickly as possible. Inc has a great write up on this framework if you’d like to learn more.

We use S.M.A.R.T. Goals at Oyova and find that this method helps us to develop the best action plans and make better decisions. We highly recommend this framework to any business that has multiple goals on numerous platforms that may need to work simultaneously.

Once your goals are clearly defined, you’re able to move forward and begin to determine which platforms and content types are best for your business. This leads us to our next mistake.

Mistake #2: You’re Not Focusing On The Right Platforms.

No single social media platform appeals to the same audience. Likewise, every social media platform is nuances and has subtle differences that set it apart from the other platforms. If you’re focusing on short, easily digestible content on Facebook, your audience may not engage with it. For instance: if you’re creating videos, posting them to your website, and sharing them on Twitter, you may be missing out on views that YouTube’s algorithm can provide. If your target audience is those over the age of 50, building an audience on Instagram is probably not your best option.

When you’re having trouble engaging with your audience, it is likely that you’re focused on the wrong platform.

How you Can Fix it: Understand Each Social Media Platform.

Understanding the uses, audience, and benefit of each social media platform is crucial to your success with social media. With so many options out there — Facebook, Instagram, Twitter, LinkedIn, Snapchat, Tumblr, Pinterest, and many more — it can be tough to ascertain which platform to use. Having so many options is why it is so important to research and fully understand the social media platforms before creating and running your campaigns. We’ve compiled a quick reference guide to help you understand the more prominent platforms. However, we highly recommend you research and decide what platforms are best for you and your audience.

Notable Social Media Platforms Include:

• Facebook: Currently, the largest social media site with just under 2.5 billion monthly active users, with high numbers of users in all age groups reportedly using the platform. It is also the most rounded platform and gives most businesses the ability to grow an audience and share many different forms on content, with Visual Posts, Quizzes/Polls, Video posts, and infographics having the most success. 
• Twitter: Boasting over 330 Million monthly active users, Twitter is the best platform for businesses who want to be in on the conversations. Adult men make up a majority of Twitter users. Posts on trending topics, instructional videos, and retweeting user-generated content are some of the highest performing types of content on Twitter.
• Instagram: One of the fastest-growing social media platforms, Instagram’s audience is utilized mostly by teens and young adults. Instagram is photo-centric social media and is notable for its ease of use. User-generated images, Live Videos, and story posts are the most successful.
• LinkedIn: The ultimate social media platform for business professionals, LinkedIn is perfect for businesses that offer Business-to-Business products and services. The demographics for this platform are split evenly between men and women in the 30-49 age group. A vast majority of users have a college degree and make over $75,000 a year. Sharing company information, informative long-form content, direct sales, and statistical infographics are the best content types to get the most out of LinkedIn.
• Snapchat: This platform is likely one of the more difficult for businesses to use, but when used properly, it can significantly help your bottom line. Popular among a younger audience, Snapchat is perfect for companies that have teenage customers. Best strategies include influencer takeovers, direct promotions/discounts, and user-generated content.
• Tumblr:  This microblogging platform is most popular among the 18-25 age group and is split evenly between women and men. As a microblogging platform, this is a great social media site for sharing product and business information in a long-form. Reblogging — or sharing previously written content on a new platform — is very popular on Tumblr as well.
• Pinterest: The Virtual scrapbooking social media Pinterest allows businesses to “pin” images and products to their boards. This platform is used mostly by women in the 18-29 age category. It’s great for highly visual industries such as clothing, interior design, and art. 

 

Mistake #3: You’re Not Focusing On The Right Content On Social Media.

If your chosen social media platforms are right for your customer demographics, and you are still not able to engage with your audience — you may not be using the right types of content. A big issue that I see is with businesses that don’t have a balance with their social media content. You simply cannot continually promote your products or services and expect to have success with your social campaigns.

On social media, users want to build a relationship with the brands they love — not inundated with promotions. While promoting is essential, it should exist within the context of a social media marketing strategy, not make up its entirety.

How you Can Fix it: Have Balance With Your Social Content.

I recommend having mix of posts that are 70% curated content (such as industry news, outside expertise, blogs and creative updates to help build trust in your brand), 20% brand information (this is company information such as achievements, news, and highlights of the company culture), and 10% for promotional or sales data (direct calls to action, promotional offers, and product information). This balance will help to keep your audience informed, engaged, and aware of your products without leaving them sick of being sold. This strategy will work to build a relationship with your customer base, making them feel like they are a part of your brand’s identity.

Using a content calendar is a great way to plan and ensure that you’re remaining balanced. You can find an excellent guide and templates to content calendars from HubSpot.

Mistake #4: You’re Sending Social Media Traffic To The Wrong Place On Your Website.

Sending traffic from social media to the wrong page is a big mistake that many companies don’t realize they are making. When you’re posting content, primarily promotional content, where are you sending your users? If traffic is high, but your conversions are low – you may want to reconsider the pages to which you are sending your traffic.

Simply put — the pages on your website likely are not optimized for your social media campaigns. They are likely broad, trying to catch traffic of all kinds and drive them to convert. This is good and how your general web pages should be. However, your social campaigns will suffer if you’re not using dedicated landing pages.

How you Can Fix it: Use Dedicated Landing Pages.

A dedicated landing page is a page on your site designed specifically to generate leads and sales from a specific marketing campaign. These pages help reinforce brand and product messaging, minimize distractions, track user actions for particular campaigns, and encourage action.

If you have an eCommerce website, sending your leads to a product page might generate a conversion. However, according to PinnacleCart, product pages “generally fail to trigger engagement, leading visitors to bounce at drastically higher rates and significantly fewer pages.” Conversion rates for landing pages are typically around 7-10%, making them excellent tools for driving sales.

Mistake #5: You’re Not Responding To Your Audience.

As stated previously, consumers want to have relationships with the businesses they follow on social media. If you’re not responding to comments and messages from your audience, you’re likely giving your audience the wrong impression. This bad impression can harm your customer service and overall credibility with your followers.

How you Can Fix it: Keep Up With Your Notifications.

Keeping a close eye on your notifications allows you to reply to all customer inquiries quickly. Your audience expects responses to negative feedback, questions, and exceptional feedback. Not doing so may leave them looking at your competitors to solve their issues.

According to Sprout Social, 35% of social media users would never buy a brand’s product or service again if they didn’t receive a response on a complaint or inquiry. However, 44% of people said that a great response to a negative review. Not only is it essential to respond but that you must reply with the empathy and humanity that your customers expect.

Mistake #6: You’re Not Testing.

So, you’re on the right social media platforms. You’re posting great, balanced, platform-specific content. You’re doing a good job responding to customer inquiries, and you’re sending your audience to dedicated landing pages. You certainly will see improvement in your social media performance if you’re doing these things — but if you’re not testing, you are forgetting a crucial step.

Testing is a great way to improve even further on your social media success. It helps you figure out what works and what doesn’t. With tests, you’re able to figure out if your audience prefers GIFs or Videos, whether they want a long blog post or an infographic. In truth, every business’s audience is different — even for those in the same industry. Testing is the best way for you to learn your audience’s preferences and deliver them what they want.

How you Can Fix it: Always Try To Improve Performance.

Even if your social media’s conversion rate is improving — that’s no reason to rest on your laurels. Consistently testing is the best way to improve your social media performance and to understand the content that your audience wants. Your business will benefit from testing to learn how you can make better, data-driven decisions in the future based instead of guessing what might work.

For best testing, I recommend the following steps:

1. 1. 1. Identify your key performance indicators (KPIs). These are metrics that indicate if you are meeting your objectives. Some good examples of KPIs are Impressions, Reach, Likes, Comments, Shares, and, of course, conversions.

    

   1. 1. Learn the best days and times to post content. The times when users are active on social media are the best times to post, such as between 12 and 1 PM and between 5 and 6 PM. Surprisingly enough, people tend to use social media a bit less on the weekends than they do during the week.

    

   1. 1. Conduct regular social audits. Consistently auditing your social media will help you understand what has been working for you, allowing you to continue using strategies that work. Likewise, — it allows you to identify areas of failure and avoid them as you move forward. 

    

   1. 1. Test your messaging. Testing message variations can help to ensure that your messages are received consistently and adequately. To do this, test different ways to communicate the same message and see which way brings the best results. This testing can also differ from platform to platform.

    

Avoiding these mistakes and learning how to fix them is a great way to get started optimizing your social media conversion. Remember, above all, social media is about your audience. If you’re not providing them the content that they want, they are unlikely to respond to the content you are creating.

Did these solutions work for you? We’d love to hear your feedback. Share the results for your new social media marketing campaigns with us on social media!

The post Why Your Social Media Isn’t Converting and How You Can Fix It appeared first on Oyova Software.

Why Track Events?

If you are tracking goals in Google Analytics you know how many leads you are getting, or what sales you are making through ecommerce tracking, but do you know the figures for other onsite interactions?

You need to make sure that different events are tracked on your site, otherwise you won’t be able to make the correct decisions when it comes to search engine optimisation, development changes, design changes and more.

Event Types

Here are just a few examples of event types which you can track, giving you real-world data on how users interact with your site.

Link Clicks

Both internal and external link clicks show further data on user navigation. The behavior flow section of analytics is useful, but it doesn’t always give the most meaningful data.

Internal click tracking can help highlight a difficult to use navigation method and emphasize how important body content links are to users.

Similarly, tracking external links can show you which pages direct users away from your site the most. This could be beneficial to you such as social media clicks or highlight gaps in content when users go offsite for further information.

Video Views & Interactions

Video view numbers can be misleading, and you never truly know if someone is paying attention to a video that is playing.

With events you can see when a video starts, is paused, completes, how far through it’s played (in seconds or percentage) and when it is actually on screen. All or just a selection of these give much better insight than just a number of plays.

Extra Form Submissions

Tracking contact forms should be included in your goal setup, but what about other forms on your site? You might not want to use one of your goals for the newsletter sign up form.

Rather than losing this data, create a catch-all form submission event to see which forms are being filled in across your site. This can be cross referenced with goals to find where people are filling in forms wrong and failing to submit as well as giving you excellent data to cross reference with your internal systems to isolate issues.

Email Clicks

Similar to the above, you should create a catch-all email click event to collect data from all “emailto:” links. There could be a few calls to action missed on blog posts or you might have a huge site with various contact points. All of these can be filtered through normal Google Analytics views to see how users found the event, where they came from and more.

Telephone Clicks

Likewise, telephone “tel:” links should also be tracked to ensure you are collecting contact data across your site.

Accordions & “Read More”

Hiding content in accordions and expanding sections gives a compromise between design and the SEO driven desire for content on a site, but is it even seen by users?

Creating events to fire on accordion clicks can help you see how these interactions affect other user stats. Ideally you would set up one event on expand clicks and another on collapse.

Downloads

PDF documents and other hosted resources are often hidden behind logins and paywalls, but if you have them readily available on your site you should be tracking this.

You should also be careful when linking back to your site from a pdf to make sure that it is properly attributed. Don’t just code links in pdfs as normal, make sure you include the appropriate UTM code so you can pass the data into your Analytics account.

Scroll Tracking

This is a built-in variable in Tag Manager but it is often underutilised. This is a great metric to see if your blog posts are actually read, your footer menu is ever seen or if a video at the bottom of a product listing is worthwhile. Analysing this by page type can help you greatly with your design choices.

Cart Clicks

Tagging up your add to cart button and other product page interactions (size selections, colours, etc.) can help you see further data on cart abandonments. This can also be linked to follow up emails to tempt users back.

Interstitials

Although contentious, interstitial pop-ups do work in drawing users back and collecting information. You can easily click interactions on these to see if they are proving to be solely an annoyance or if they are working. Even if you just put it on for a trial period, you can quickly see how users respond to them.

Chat Widgets

Much like other form submissions, it is good to see who interacts with these and on which pages. They are usually most successful at either end of the purchase funnel, but your site may be different.

Summary

Hopefully this list has given you some ideas about what you can track on your site and how this data can help your internal processes and decisions. We can help you with setup and reporting on these metrics and more.

The post Google Analytics Event Tracking Guide & Examples of How They Help You appeared first on Koozai.com

We may not all be infected. But we will all be impacted.

We used to say that the only constant is change – and this has gained new meaning nowadays.

The coronavirus spreads fast around the globe, and while we may not all be infected by it, we will all be impacted by it. With that said, we can all start to prepare for the changes we will see in social dynamics, behavior, and commerce. So, here’s our angle on the matter and initial guidelines and insights into navigating this new shift (by 360i).

(Originally written on March 12, 2020. Figures and facts may be updated)

Until it is all normal again

Even though normality will be restored at some point, it will likely not be any time soon, and our lifestyle will continuously be upended. However, as much as this is a stressful moment, it’s also a fascinating time to observe behaviors and learn about what people will start, stop, and continue doing moving forward into 2020.

Available data shows that fear is spreading faster than the virus itself. And with that, while most of us won’t be infected, we will all be impacted.

So, in our commitment to do right by our people and our clients, we put our humble thoughts on paper and crafted a 3, 6 and 9-month scenario that may come in handy when thinking of our actions today and for the rest of 2020 (always in line with what’s authentic for businesses and brands to impact).

This is a new situation for everyone, and we can face it with strategy and courage. We hope this can help everyone prepare to bounce back into relevance in the post-coronavirus reality.

A landscape mired with confusion or misinformation

Data has shown us the good, the bad, and the ugly

There’s more than enough evidence to inform us and lots of noise to distract us. Information and official data can help us calm down and see things clearly – even the bad things. Information is in flux, so, by the time you read this, the data might have already shifted (the below was last updated on 4/7).

Let’s start with the good, and there’s lots of good

• Over 80% of those who catch COVID-19 only have mild symptoms
• Thousands of people (over 500,000 now) have fully recovered from it and are discharged and safe at home
• China, the first country to report cases and the originator of the pandemic, started to close makeshift hospitals as local authorities’ efforts to curb the virus are working
• In South Korea, the number of new cases is declining fast
• In India, doctors have been successful in treating coronavirus with the use of a combination of drugs widely used globally
• New testing kits can give results in hours, not days
• Researchers seem to be close to finding an antibody against coronavirus and a vaccine may be at the verge of kicking off human trials
• And finally, children seem to have little to no symptoms at all

But of course, there’s a concerning amount of bad

• There have been over 2,000,000 [confirmed] cases worldwide already and nearly 120,000 deaths
• Infection rate is still just beginning to be reported in many parts of the world
• There are delays in testing and the inability to test patients worldwide
• For many of the infected, the illness is severe enough to require hospitalization
• The mortality rate is significantly higher than that of the flu, which typically only kills a tenth of 1% of the people it infects each year
• The subsequent economic impact is unfolding

Finally, the ugly

Misinformation, confusion, politics over science, and denial has caused inefficiencies and panic, which has shaken the very structure of our psyche. In the U.S and other countries, the level of uncertainty is high, and mood swings can throw our daily lives out of balance.

The impact has been huge – in markets, in the economy, in employment, in social norms, in relationships, and much more. There is even data to show that divorce rates are spiking across China after couples spent too much time together during the coronavirus home quarantine.

This is “ugly” because it shows that the way we’ve been reacting has had serious implications.

And as people who lead businesses and can have an impact on other people’s lives, it’s essential to think of how the next 3, 6 and 9 months may unfold, and how we can help ease our society’s anxiety and fears as we blaze our way back to normalcy.

Now what?

If history is any indication, when this is over, we will be a different society

A better one. Smarter, more prepared, and humbler.

The fact is when social physical distancing flexes, hopefully, in 3-5 months, the lingering threat will still be present, and people won’t be back to simply living life as it was. Our hygiene, wellness, eating habits, transportation arrangements, working dynamics, travel patterns, and social norms may be forever changed.

Just think about how long until you stop washing your hands frantically, how long until we feel comfortable about getting closer to people you don’t know, and until we commute freely again. How long until we stop feeling the need to back away quickly from someone sniffling and sneezing.

With that in mind, we used many sources, research, discussions with experts, and relied on our cultural antenna, to draft the following scenarios. These scenarios follow basic and immutable principles crafted by Abraham Maslow in his hierarchy of needs and human motivational theory (ranging from physiological needs up to self-realization).

The next 3 months

For weeks now and the next 90 days ahead, we can infer that most people will struggle to work from home, keep kids’ education going, provide entertainment, and keep a healthy routine and schedule. This is the impact of the initial shock to our lives, where we all feel the entrapment and the anxieties of our world getting significantly smaller.

Main pain-point: Excruciating loss of control. Naturally, our daily lives have been thrown out of balance, and this leads to a sense of loss of control. Many people will feel some heaviness in their chests, and it’s disorienting and painful to try to make it all work when you don’t even know what needs to work and to what end. And since we live in a world where we track everything, where we anticipate everything, where information is widely available, we’re addicted to planning and controlling as many aspects of our lives as possible.

Most needed antidote: Pockets of stability. With all being upended, the sense of control can be restored as a few elements start falling into place. Stability will bring back ease, calmness, and focus. It’s imperative that with all the fluidity around us, some things must become fixed and firm.

In this context, here are some questions you can ask yourself: 

• How might your brand help people adjust existing rituals to the situation?
• How might your brand help people work from home?
• How might your brand aid parents trying to keep up with kids’ education?
• How might your brand help bring calmness to the household?
• How might your brand help people stay active and entertained?
• How might your brand encourage the adoption of a new schedule?
• How might your brand help mediate family conversations – the tough and the light ones?
• How might your brand help keep people connected with friends and family?
• How might your brand offer a sense of normality in an abnormal daily life?
• How might your brand awaken a sense of nostalgia and connection to their most cherished times?

This initial stage is especially important – according to a study published in the British Journal of General Practice, lasting habits take an average of 66 days to form. After this initial period, their imprint is likely to remain, even if the initial driver fades.

The next 6 months

Six months in, we can assume that people will be calmer and more in control of their own situation. By then, we would have learned the ropes of working from home and keeping everyone calm, informed, and entertained while we will likely experience slightly more freedom to leave home. And if history taught us anything, we will start to conform to the situation while nostalgically thinking of how things were before.

Main pain-point: Sense of Stagnation. After some 90 days past the initial shock, stability should be in place, and we all start to see things more clearly again. And with that clarity, we will then realize we haven’t been moving forward, improving ourselves and progressing as much as we were used to. We’ve all been in a self-improvement groove for years now, and the loss of momentum will make us feel stagnant or even like we’re moving backwards.

Most needed antidote: Signals of Progress. To infuse a sense of optimism and forwardness in this more stable context, signals of progress and improvement need to become more evident. It elevates the sense of hope and reconnects us with the aspirations and plans we had before change drastically took place.

In this context, here are some questions you can ask yourself: 

• How might your brand help people create new rituals that bring them a sense of improvement?
• How might your brand help people take on new hobbies and passions?
• How might your brand connect people with skills they can learn in this context?
• How might your brand inspire people to reengage with their passions in new ways?
• How might your brand help people imagine a more positive future?
• How might your brand help inspire a more positive outlook?
• How might your brand reconnect people with their plans, where they left off?
• How might your brand start to prepare people to the world post-COVID19 pandemic?
• How might your brand help people realize isolation is necessary, but loneliness isn’t?

The next 9 months

Nine months in, we can infer that our world (but not yet the whole world) will be ready to go back to normal. But normal may have taken a different shape, and it’s hard to reenter this atmosphere after months of intense limitation and isolation. The world outside will feel vast and complex at first, possibly, overwhelming.

Main pain-point: Initial Disorientation. Now we’re ready to go back to regular errands, work from an office, go shopping, socialize, exercise regularly, pay bills, find jobs, hire people, gossip, and whatnot. But it will be a new normal, and even though we all dreamed about our world pre-COVID19, the reality will be similar, but different. And this will potentially be a tough reentry.

Most needed antidote: Accessible Guidance. Make no mistake – everyone will experience this on an individual level. We will all feel the new environment differently. To help people reorient themselves in the new but familiar territory, accessible guidance will be needed.

In this context, here are some questions you can ask yourself: 

• How might your brand help people reengage with rituals they deemed important?
• How might your brand help people navigate the new reality?
• How might your brand help people access personalized information about the novel landscape?
• How might your brand help people regain trust in others?
• How might your brand help people ease back into social closeness?
• How might your brand help people ease back into work from the office?
• How might your brand help people avoid old mistakes?
• How might your brand help people pick up their lives from where they left off?

Some relevant actions and references

Time to focus on progress, not perfection

Across the different scenarios, it’s a moment to try and pilot things. It’s not a moment to wait for perfection, because perfection gets in the way of progress. We need progress to inject a positive outlook. Here are some actions that may inspire you.

Many brands are taking relevant actions worth noting in the face of coronavirus. More will take place daily, try to be one of them.

• Disney+ launched “Frozen 2,” two weeks early, to help keep kids and families entertained.
• Nike made their training app free for people to workout at home.
• NBC Universal is putting “Trolls 2”, “The Hunt,” and other major movie titles that were headed to the box office straight to streaming services.
• Zoom is offering free video conference subscriptions for K-12 schools to keep education going.
• PBS is airing the Ken Burns baseball doc because MLB season postponed, other leagues will follow.
• Uber, Lyft, DoorDash, Postmates, and Instacart are in talks to create a joint fund for gig workers impacted by the pandemic.
• Chipotle is using new tamper-evident packaging seals to reassure that food is untouched during delivery.
• CVS quickly launched delivery service to help communities in need and also informed their workers that they will get bonuses and are committed to hiring 50,000 new employees during this time to inject livelihood and spending power into society.
• Postmates, KFC, Pizza Hut, Sweetgreen, Caviar, and others are offering a contactless delivery system.
• Seamless/GrubHub is deferring commission fees for independent restaurants.
• The Met is offering free live streams of famous operas.
• Major museums are offering free virtual tours.
• Many airlines and hotels are waiving change fees and offering full credits available for one year.
• Many supermarkets and grocery stores have created special elder hours, prioritizing the most vulnerable population to come in when stores are cleaner and safer.

To name only a few – there’s no shortage of well-intended and successful examples out there. In a time of need, like this, businesses can play a vital role in keeping society moving forward and optimistic. Hopefully, your business can join in.

The following relevant actions and references were used in this piece:

• Dentsu Japan Navigating COVID-19
• CNBC
• Digiday
• BainCo.
• Warc
• Retail Industry Guidance for 360i
• Google Insights
• Twitter Trends
• Forrester
• GWI
• McKinsey
• Technology Review
• MIT
• The New York Times
• American Scientific
• Desk Research
• The 360i Strategy Panel

The post We may not all be infected. But we will all be impacted. appeared first on 360i Digital Agency Blog.

Ahh, yes. Romance is in the air. Valentine’s Day is right around the corner. There’s no time to waste. Put your creativity to work, engage your audience, and leverage this lovely holiday to give your business a boost.

Don’t worry if you’re not quite sure where to start. Below are some quick Valentine’s Day marketing campaigns and ideas to woo your customers.

Quick Valentine’s Day Marketing Campaign Ideas

Shower Them with Gifts

Valentine’s Day is all about showing that special someone how much you care. Your customers are no different. When creating your Valentine’s Day marketing campaign, develop offers that celebrate both couples and singles.

2-for-1 Deals

Consider offering a 2-for-1 deal on your products/services. Use fun, romantic language to create a connection and seal the deal.

Celebrate the Single Life

Don’t forget about your single customers. They’ll want your products/services too. When developing your campaign, you can consider creating a different offer just for them or one that applies to everyone. Whatever path you choose, make sure it’s enticing!

Check out this Valentine’s Day CampaignFB Post from Lush!

Show the Love on Social Media

It’s time to set the mood. And there’s no better place to start than social media. Creating a perfectly romantic atmosphere will undoubtedly intrigue and seduce your customers – sparking their interest and getting them engaged.

So, where should you start?

Themed Polls

If you haven’t used themed polls on social media, you’re missing out. They’re a fun way to get your audience involved. Social media platforms such as Facebook, Snapchat, Twitter, and Instagram all offer this option, so there’s no excuse.

When creating polls, you’ll want to consider the frequency, timing, and relevance. You have the option to post as many times as you like, just make sure the questions you ask are relevant to your business. You could opt to post daily the week leading to Valentine’s Day, or you may choose to do it every other day or so. It’s up to you. Just make sure the questions you ask are engaging enough to get your audience’s attention.

Imagery

Let your creativity shine! Updating your profile images and cover photos on social media to a Valentine’s Day motif is a sure-fire way to get noticed. If you happen to be running a specific Valentine’s Day marketing campaign, be sure to incorporate that into the message of your cover photos.

Lush’s Facebook Valentine’s Day social media imagery

William Sonoma’s Facebook Valentine’s Day social media imagery

Hashtags

Never underestimate the power of the #. One little hashtag for a campaign can drive engagement and boost your brand awareness in no time. If you’re developing a Valentine’s Day campaign, be sure to create a hashtag exclusive to your brand and campaign that can be shared on social media.

You can go one step further and create a social media hashtag contest. For example, if you’re selling a specific product during your campaign, ask your customers to take a pic of the product they purchased, share it on social with the campaign hashtag, and offer an incentive.

Sending Love Letters Is Always Nice

Gone are the days when one would put pen to paper to express their undying passion and devotion. In this digital age, it’s all about sending the right email with the right message.

Offers

Got a hot new sale going or a special discount for Valentine’s Day? Send a flirty email with a catchy subject line that highlights your offer to get your customers’ attention.

via GIPHY

Holiday Card

Say you care with a creative card. A digital Valentine’s Day card. Skip the sales and just let your customers know they matter. In fact, they matter so much you’ve included a special offer.

Give Them What They Want

During the holidays, people scramble to find the right gift – at the right price. It’s your job to tell them what they want and present it in a way they can’t resist.

Blog Content

When Oprah’s Favorite Things List comes out, it’s a big deal. So, when you’re looking at what to share on your blog, channel Oprah. Create content that focuses on Top Gifts, Best Last-Minute Gifts, Best Paired Gifts, and more to give your audience exactly what they’re looking for – a quick way to find a gift for that special someone.

Videos and Stories

When it comes to showcasing your products, get creative. Share stories on social media or create fun videos you can host on YouTube and share across the board. And you don’t have to be a videographer or spend a ton of money and resources on video to make that happen. Take out your phone and start shooting. Make your content exciting and fun to get your audience engaged.

Now It’s Time to Get to Work

These are just some quick Valentine’s Day marketing ideas to get you started. There are many other ways you can seduce your audience during the holiday. And don’t worry if you’re late to the game. Start planning your campaign for next year and use some of these ideas for your next holiday campaign.

Have any Valentine’s Day marketing ideas you’d like to share? Let us know!

The post Feel the Love! Valentine’s Day Marketing Ideas to Engage Your Audience appeared first on Oyova Software.